Vision Food Group

Vision Food Group · Metro Atlanta, Georgia

Nourish Joy & Growth

Our ultimate goal is to Nourish Joy & Growth within our organization — providing real growth opportunities for our people and creating an environment that fosters joy and fulfillment.

Find a location Join the team
The Vision Food Group team gathered in front of a Crumbl Cookies bakery on opening day
  • 10Open locations
  • 7Crumbl Cookies bakeries
  • 3Dave's Hot Chicken restaurants
  • 2Under development

Our brands

Two brands, one standard.

We operate 10 restaurants across metro Atlanta and 2 more under development. Different menus, same obsession with doing it right.

Rows of Crumbl cookies on a pink background

Crumbl Cookies

Gourmet cookies with a rotating weekly menu — the brand Vision Food Group was founded on in 2020. Seven bakeries across the north metro.

7 locationsSee locations
Inside the Alpharetta Dave's Hot Chicken with red chairs and a wall mural

Dave's Hot Chicken

Nashville-style hot chicken tenders and sliders, spiced from No Spice to Reaper. Our second brand — three restaurants open, two under development, and a 13-unit territory across north and west Georgia.

3 locations · 2 opening soonSee locations

Mission

What drives us at Vision Food Group

Four commitments we hold each other to — in the bakery, in the kitchen, and in the office.

  • Elevate positive relationships through trust

    We build positive relationships through trust — creating a better environment for our team and for the communities we serve.

  • Leaders are professional learners

    We are lifelong learners who empower each other through knowledge, growth, and adaptability, always lifting one another up.

  • Own your zone

    We are resourceful people, committed and accountable to our company goals and to the commitments we make to each other.

  • What's the why behind the what

    We care about the deeper objective in everything we do. We act with intention and we challenge the process.

Who we are

Hello! We are Vision Food Group.

Vision Food Group is a quick-service restaurant group dedicated to operational excellence in everything we do. We set ourselves apart by operating on a foundation of strong core values, and by building a team that brings passion, expertise, and a shared commitment to doing things right.

Meet the team
  • Josh ChristensenJosh ChristensenChief Executive Officer
  • Daniel ScottDaniel ScottDirector of Growth & Development
  • Micana GallawayMicana GallawayDirector of Operations · Partner, Dave's Hot Chicken
  • Mike McCallMike McCallDirector of Construction
  • April BeyApril BeyDirector of Administration

Our story

Built by operators, from the ground up.

  1. 2020

    Vision Food Group is founded in metro Atlanta and opens its first Crumbl Cookies bakery in Marietta in August.

  2. 2021

    Crumbl Kennesaw opens in April and Lawrenceville in November.

  3. 2022

    Snellville opens in July and Buford in September — five bakeries across the north metro.

  4. 2023

    Sandy Springs (February) and Flowery Branch (Cinco de Mayo, May 5) bring the count to seven Crumbl bakeries. In August, Dave's Hot Chicken signs an eight-unit development agreement with VFG — later expanded to 13 units.

  5. 2025

    The first VFG Dave's Hot Chicken opens in Sandy Springs on May 30, followed by Kennesaw in August — the first in Cobb County — and Alpharetta on Halloween, October 31.

  6. Today

    10 restaurants open, two more Dave's Hot Chicken under development — Cumming (opening January 2027) and Camp Creek (May 2027) — and a 13-unit Dave's territory spanning twelve counties from Atlanta north and west to Rome, Cartersville, Dalton, Dawsonville and Carrollton.

In the news

Working with brands and landlords

We develop as well as operate — site selection, construction and opening teams are in-house. If you have a site or a brand conversation, start here.

We're growing across metro Atlanta.

Building the next location, and the teams to run it. If you want to grow with us — or you have a site we should see — we'd like to hear from you.

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